Kazakhstan International Exhibition "Packaging, Tare, Label"

2-4 November 2022

Almaty, Kazakhstan

Opinions of KazUpack 2018

Exhibitors opinions

Batyrzhan Nurshanov
Director of Commerce in ALA Sintez LLP

It is our second time when we participate in the Exhibition of KazUpack. Having achieved good results and targeted impact at the last year exhibition, we’ve realized that this event provides an excellent opportunity to present ourselves to other companies. Besides, exhibitions serve as an effective platform to build up our corporate image.

I would like to note that the exhibition is really well organized! When we come to such business platform, we do not expect that everything will happen automatically. However, you can literally stop anyone passing visitor and start a conversation which can eventually result into future business relations. Everything depends on how well you work with your potential client, and the more efforts you make, the more rewarding outcome you receive.

For instance, last year we registered very good results: we concluded contracts and established relations with both the companies that had been already present at the market and those who were only planning to launch their beverage production. Today we have already won new clients and new contracts.

SmirnovIgor Smirnov
Director in Complex-Bar KZ (Kazakhstan)

Starting from 2009, we have been participants in every gathering of HoReх Kazakhstan Exhibition. I believe that such events contribute to, above all, your image, and, secondly, this is an effective platform to find new potential partners. Based on our experience I can say that each participation in HoReх Kazakhstan brings us, in average, from 25 to 30 new partners.

This year the exhibition is going well, I am happy with everything. The organizers react very promptly to all requests, and we are very pleased with the way they work! We do hope to find new partners, snatch the chance to refresh our relations with the old ones, and demonstrate our new products.


SkripinAlexander Skripin
Director in Aqua Food Trade

We deal with the production of fish products in Kazakhstan, and we are also the official distributor of RYBPROM. It is our second participation in the Exhibition of WorldFood Kazakhstan, and I should say we are having rewarding results. The first day of this year exhibition alone brought us three contracts with regional companies from Taraz, Shymkent, and Ust-Kamenogorsk. For us WorldFood Kazakhstan serves as an effective business platform where we can conduct a direct search of partners and conclude beneficial contracts without intermediaries.



OreshkevichTatiana Oreshkevich
Foreign Economic Activities Department Head in Pinsk Meat-Packing Plant JSC (Belarus)

This is for the third time in a row when we showcase our products at the WorldFood Kazakhstan 2018 Exhibition. When we came to the exhibition for the first time, we received good results, namely, we found new partners. I think that exhibitions are very effective in terms of establishing and maintaining productive relationships with partners. It is very important to meet existing clients, get their feedback, complaints, and recommendations. Doing the same thing over the phone or email is quite complicated.

This year all exhibitions under the auspices of WorldFood Kazakhstan have been organized very well, we cannot complain! When we made a decision to participate in the exhibition, we, first of all, determined our key goal which was to expand our product sales volumes within the market of Kazakhstan. We have big plans for this exhibition as we expect to conclude, minimum, 2-3 contracts here.

OniskovaSvetlana Oniskova
Marketing and PR Specialist in Dominic PJSC (Ukraine)

We are not novices at the Exhibition of WorldFood Kazakhstan. I’d like to note that every year we receive rewarding results from our participation in the event, leading to new business connections and arrangements with partners. Being here also helps us to update our database of potential distributors with whom we may continue to develop mutually beneficial relationships.

I would also like to say that this year the exhibition has been organized on a high level. Of course, we expect to find new distributors in Astana as well as raise our product sales in the overall regional market.


VenidiktovnaElena Venediktovna
Product Manager in OOO Pivkombinat “Balakovskiy” (Balakovo Brewery, Russia)

This is our first visit to Kazakhstan to participate in the WorldFood Exhibition and test the waters of the local market to sell our products here. The exhibition helps us to meet local distributors; we establish contacts and talk over potential collaboration matters. As to the organizational aspect, I think, the exhibition is going really well. The organizers are doing a great job!




AlkaevRinat Alkayev
Sales Managers in ООО Kainak (Russia)

We are newcomers to the exhibition of WorldFood Kazakhstan. For more than 6 years we have been participating in such tradeshows in Moscow. And this year we made a decision to extend our sales geography. We do work with Kazakhstan in supplying our products here, but that is not enough. We hope that WorldFood Kazakhstan will help us with finding new clients. I can say that we have met potential partners already within the first day of the exhibition, and we are now discussing nuances of cooperation. Also we caught up with our current partners.

As to the organization of the exhibition, I can say that everything is going smoothly, all processes are arranged in a systemic and professional manner.


KovalevskiyArtyom Kovalevskiy
Sales Director in ООО Diad (Russia)

This is our first time when we participate in the Exhibition of WorldFood in Kazakhstan. From the moment we started our business, we take part in such events in Russia every year. Today, it is very important for us to find new clients and demonstrate our products to specialists that are present here. Another critical objective of our being at the exhibition is to monitor our competition, and we are analyzing current trends of the Kazakhstani market. Our product is unique, it is unparalleled in the CIS-countries, and we do want to know what our potential and existing customers think of it.

I am very pleased with how the exhibition is organized and the way it goes. I think this business platform will turn out to be very effective for us.


StrelnikovMaxim Strelnikov
Director of Vulkan (Volcano) Company

I believe an exhibition is one of the key business tools to promote your product. This is our first visit to Almaty to participate in the HoRex Exhibition, and we came because we are interested in developing our business at the market of Kazakhstan. We have been exporting our products to Kazakhstan, having a certain client portfolio here. However, we rest on our laurels, and today we have an objective to raise our local sales volumes. No less important is to explore the market of Kazakhstan. I think that the exhibition will enable us achieving our targets. The exhibition is indeed well organized, all services are easily available, and I do not see a single problem.



RomanOlzhas Roman,
Commercial Department Specialists in EuroCold (Kazakhstan)

This is our first participation in the Exhibition of ColdChain Kazakhstan. I am impressed with how the exhibition goes, everything is organized at the very high level.

Our company is quite young, we have been at the market for three years only, so to support our identity at the market we’ve decided to demonstrate our equipment to this audience. We hope that we will win new clients and get a good experience. It is important for managers to develop their customer communications skills and be capable to present their company in an effective and competent manner.